Occuring to Gaunlett there was been a shift in the internet, this is the shift web 1.0 to web 2.0. He believes that this web 2.0 is more creative – link to happiness Web 2.0 allows faster, more collaborative creativity Creativity linked with desire to be connected.
Web 2.0 is harnessing collective intelligence. Media 2.0 is a term that reflects the changing focus of Media Studies in the light of the web and web 2.0.
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