In 2008 Barack Obama's used twitter to help fundraising and support within his 2012 election. They used YouTube with an expletive laded post holiday message for supporters, however when the numbers where counted Obama's aided now $1 billion to have been raised for the 2012 campaign. This broke the 10 figure milestone, the reason for this is it brought in more small dollar fundraising through email, social media, mobile and its websites during the final months. It was said that his team raised $690 million digitally in 2012 this was a significant raise on the $500 million raised for the 2008 campaign.
No comments:
Post a Comment