How the internet has changed TV

The internet has changed the television industry in many ways.  One way the internet has changed the television industry is through advertisment.

Advertisment has changed the television industry because it makes television programs more known to wider audiences.  The process for this would be that that a television studio will contact an advertisiment agency and the agency will created a 'web advert' promoting the television program.  Before the intenet was created in 1989, television  programs will have been promoted through television it's self, although this is still a popular method in modern day, the use of advertising through the internet will greatly inform other countries about the program.  For example the television program, house of cards, has only been produced on netflixs and through netfixs the programm can be hyperlinked from other websites.  This is a strong use of advertisment because the program can only be shown on Netflixs so they will dispatch hyperlinks which link to the offical Netflixs page about house of cards.  However the use of advertisment through the internet as its downfalls.  One of the disadvantages of advertising through the internet is the marketting materials used, for example if a television company put an image of a television program on the internet that image can be used by anyone in the world, this may have a negative effect on the program because internet users can befoul these images which makes them less appealing. 

One of the major inpacts on the television industry in the present day is televsion/film streaming websites such as Netflix's and Lovefilm.  These streaming websites have majorly inpacted the television industry due to there large varity of televsions programs for a low price.  These streaming websties can also be accessed through television, games consols, tablets and through labtops, this makes it more accessibly because television programs can only be shown at certain times through a television whereas on Netflixs and Lovefilm, they can be watched at anytime and anywhere if they use a tablet or laptop.  I am talking here about Netflix and its newest TV series to be shown "House Of Cards", a political drama which has been produced and funded by Netflix itself to secure the exclusive rights to show the series on its streaming platform.