Wednesday, 13 February 2013

Crowdsourcing

Crowdsourcing is the idea when an individual needs to aquire idea from an large amount of people through the online community rather than companies. 

Jeff Howe definned crowdsourcing as "Simply defined, crowdsourcing represents the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call. This can take the form of peer-production (when the job is performed collaboratively), but is also often undertaken by sole individuals. The crucial prerequisite is the use of the open call format and the large network of potential laborers ".  Jeff Howe refers to the social communities as the building block to crowd sourcing, as he says that it proves that people can self organize in spite of the fact that this once required a manager.

Crowds from on the internet due to issues and discussions within the world e.g. football, music etc.  These topics can be discussed in day-to-day life.  However the advantage to intenet site hosting these dicussions is that more people can access it easily.  I am currenly not part of a crowd sourcing group.

Three positive effects of crowdsourcing are:
-It can be a cheaper method because you wont be going to companies to gather ideas
- It can be a great marketing method because you can directly interact with your target audience
- You can find some good and realiable informaiton

A negative effect is that the informaiton you aquire might not be realiable.

 

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