The internet has changed the television industry in many ways. One way the internet has changed the television industry is through advertisment.
Advertisment has changed the television industry because it makes television programs more known to wider audiences. The process for this would be that that a television studio will contact an advertisiment agency and the agency will created a 'web advert' promoting the television program. Before the intenet was created in 1989, television programs will have been promoted through television it's self, although this is still a popular method in modern day, the use of advertising through the internet will greatly inform other countries about the program. For example the television program, house of cards, has only been produced on netflixs and through netfixs the programm can be hyperlinked from other websites. This is a strong use of advertisment because the program can only be shown on Netflixs so they will dispatch hyperlinks which link to the offical Netflixs page about house of cards. However the use of advertisment through the internet as its downfalls. One of the disadvantages of advertising through the internet is the marketting materials used, for example if a television company put an image of a television program on the internet that image can be used by anyone in the world, this may have a negative effect on the program because internet users can befoul these images which makes them less appealing.
One of the major inpacts on the television industry in the present day is televsion/film streaming websites such as Netflix's and Lovefilm. These streaming websites have majorly inpacted the television industry due to there large varity of televsions programs for a low price. These streaming websties can also be accessed through television, games consols, tablets and through labtops, this makes it more accessibly because television programs can only be shown at certain times through a television whereas on Netflixs and Lovefilm, they can be watched at anytime and anywhere if they use a tablet or laptop. I am talking here about Netflix and its newest TV series to be shown "House Of Cards", a political drama which has been produced and funded by Netflix itself to secure the exclusive rights to show the series on its streaming platform.
Thursday, 14 February 2013
Wednesday, 13 February 2013
Crowdsourcing case studies
Ben & Jerry's
Ben & Jerry's is no stranger to fan feedback; some of its best-selling flavors were born from customer suggestions, but in 2010 it took the concept a step further with the Do the World a Flavor competition.
Fans were able to invent their own variety of the popular ice cream via a fun online "Creation Station." Finalists won a trip to the Dominican Republic to see a sustainable fair trade cocoa farm and the winning flavor was produced as an official Ben & Jerry's product. The specific aim of the contest was to raise awareness for fair trade ingredients, and with around 10,000 new flavor suggestions from the U.S. alone, Ben & Jerry's achieved that goal. We asked Sean Greenwood, grand poobah of public relations for Ben & Jerry's about the Do the World a Flavor competition.
Dunknin Dounuts
Dunkin Donuts has run two very successful Create Dunkin's Next Donut contests in the past, allowing fans to design their own perfect pastry product. Last summer they tried something a little different.
To promote the mixology potential of its Coolatta drinks, Dunkin' Donuts asked fans to collaborate on a playlist of summery songs that would go well with fan's favorite Coolatta flavors. The campaign netted 300,000 new Facebook fans while over 40,000 Pandora users added The ultimate Coolatta summer music mix! to their list of stations and spent nearly 14,000 hours listening to the station. We quizzed Ben Smith, interactive marketing manager for Dunkin' Donuts, about the Flavor Boogaloo project.
Vitaminwater
Coca-Cola-owned Glaceau brand vitaminwater gave its fans the vote with a flavor creator lab on its Facebook page. The goal was to come up with a brand new variety of drink. Fans could vote for their favorite flavor, play games and answer quizzes to help determine which functional benefit the beverage should offer and even have their say on the design of the label. The winning flavor named "connect" hit shop shelves in 2010, after 40,000 Facebook users had created unique label designs via the lab. Participants spent an average of approximately seven minutes engaging with the application. Matt Kahn, Senior Vice President of Marketing for vitaminwater, reveals the thinking behind their social strategy:
Ben & Jerry's is no stranger to fan feedback; some of its best-selling flavors were born from customer suggestions, but in 2010 it took the concept a step further with the Do the World a Flavor competition.
Fans were able to invent their own variety of the popular ice cream via a fun online "Creation Station." Finalists won a trip to the Dominican Republic to see a sustainable fair trade cocoa farm and the winning flavor was produced as an official Ben & Jerry's product. The specific aim of the contest was to raise awareness for fair trade ingredients, and with around 10,000 new flavor suggestions from the U.S. alone, Ben & Jerry's achieved that goal. We asked Sean Greenwood, grand poobah of public relations for Ben & Jerry's about the Do the World a Flavor competition.
Dunknin Dounuts
Dunkin Donuts has run two very successful Create Dunkin's Next Donut contests in the past, allowing fans to design their own perfect pastry product. Last summer they tried something a little different.
To promote the mixology potential of its Coolatta drinks, Dunkin' Donuts asked fans to collaborate on a playlist of summery songs that would go well with fan's favorite Coolatta flavors. The campaign netted 300,000 new Facebook fans while over 40,000 Pandora users added The ultimate Coolatta summer music mix! to their list of stations and spent nearly 14,000 hours listening to the station. We quizzed Ben Smith, interactive marketing manager for Dunkin' Donuts, about the Flavor Boogaloo project.
Vitaminwater
Coca-Cola-owned Glaceau brand vitaminwater gave its fans the vote with a flavor creator lab on its Facebook page. The goal was to come up with a brand new variety of drink. Fans could vote for their favorite flavor, play games and answer quizzes to help determine which functional benefit the beverage should offer and even have their say on the design of the label. The winning flavor named "connect" hit shop shelves in 2010, after 40,000 Facebook users had created unique label designs via the lab. Participants spent an average of approximately seven minutes engaging with the application. Matt Kahn, Senior Vice President of Marketing for vitaminwater, reveals the thinking behind their social strategy:
Crowdsourcing
Crowdsourcing is the idea when an individual needs to aquire idea from an large amount of people through the online community rather than companies.
Jeff Howe definned crowdsourcing as "Simply defined, crowdsourcing represents the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call. This can take the form of peer-production (when the job is performed collaboratively), but is also often undertaken by sole individuals. The crucial prerequisite is the use of the open call format and the large network of potential laborers ". Jeff Howe refers to the social communities as the building block to crowd sourcing, as he says that it proves that people can self organize in spite of the fact that this once required a manager.
Crowds from on the internet due to issues and discussions within the world e.g. football, music etc. These topics can be discussed in day-to-day life. However the advantage to intenet site hosting these dicussions is that more people can access it easily. I am currenly not part of a crowd sourcing group.
Three positive effects of crowdsourcing are:
-It can be a cheaper method because you wont be going to companies to gather ideas
- It can be a great marketing method because you can directly interact with your target audience
- You can find some good and realiable informaiton
A negative effect is that the informaiton you aquire might not be realiable.
Jeff Howe definned crowdsourcing as "Simply defined, crowdsourcing represents the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call. This can take the form of peer-production (when the job is performed collaboratively), but is also often undertaken by sole individuals. The crucial prerequisite is the use of the open call format and the large network of potential laborers ". Jeff Howe refers to the social communities as the building block to crowd sourcing, as he says that it proves that people can self organize in spite of the fact that this once required a manager.
Crowds from on the internet due to issues and discussions within the world e.g. football, music etc. These topics can be discussed in day-to-day life. However the advantage to intenet site hosting these dicussions is that more people can access it easily. I am currenly not part of a crowd sourcing group.
Three positive effects of crowdsourcing are:
-It can be a cheaper method because you wont be going to companies to gather ideas
- It can be a great marketing method because you can directly interact with your target audience
- You can find some good and realiable informaiton
A negative effect is that the informaiton you aquire might not be realiable.
Thursday, 7 February 2013
Critisims against web 2.0
Tim Berners (web founder) believes that there is no difference between web 1.0 and web 2.0, he believes this because he has pointed out features which are meant to be different but he thinks are still the same.
One of the surpossible differences between web 1.0 and web 2.0 is while web 1.0 is about connecting to computers wheras web 2.0 is about connecting to people. However Berners disagrees with this view as he believes that Web 1.0 was all about connecting people. It was an interactive space, and I think Web 2.0 is of course a piece of jargon, nobody even knows what it means. If Web 2.0 for you is blogs and wikis, then that is people to people. But that was what the Web was supposed to be all along. And in fact, you know, this 'Web 2.0,' it means using the standards which have been produced by all these people working on Web 1.0.
Berners also faults the term "web 2.0" as he still believes that there is no difference so there should be no change in term. He also thinks that there is no change in websites, he said that there is no change in significant change in websites in this ages then websites before it.
One of the surpossible differences between web 1.0 and web 2.0 is while web 1.0 is about connecting to computers wheras web 2.0 is about connecting to people. However Berners disagrees with this view as he believes that Web 1.0 was all about connecting people. It was an interactive space, and I think Web 2.0 is of course a piece of jargon, nobody even knows what it means. If Web 2.0 for you is blogs and wikis, then that is people to people. But that was what the Web was supposed to be all along. And in fact, you know, this 'Web 2.0,' it means using the standards which have been produced by all these people working on Web 1.0.
Berners also faults the term "web 2.0" as he still believes that there is no difference so there should be no change in term. He also thinks that there is no change in websites, he said that there is no change in significant change in websites in this ages then websites before it.
Wednesday, 6 February 2013
Development of the internet
The internet was concived in may 1969 Sir Tim Berners-Lee and Robert Cailliau joined in 1990. On 6th of August 1991, a team of CERN engineers led by Sir Tim Berners-Lee worked to provide what was the first tangible example of the potential of the World Wide Web. On 27th October 1994 the first internet banner was created by Hot Wired inc. Youtube was created in February 2005. Google was created in 1998. Broadband internet changed our habits in 2000. Amazon was lauch in 1994. Web 2.0 became a frequent term in
Friday, 1 February 2013
David Gaunlett web 2.0
Occuring to Gaunlett there was been a shift in the internet, this is the shift web 1.0 to web 2.0. He believes that this web 2.0 is more creative – link to happiness Web 2.0 allows faster, more collaborative creativity Creativity linked with desire to be connected.
Web 2.0 is harnessing collective intelligence. Media 2.0 is a term that reflects the changing focus of Media Studies in the light of the web and web 2.0.
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