http://www.pewinternet.org/~/media/Files/Presentations/2010/Jun/2010%20-%20062410%20-%20syracuse%20newhouse%20MOB%20conf%20NYC%20pdf.pdf
Thursday, 23 May 2013
Sunday, 17 March 2013
Preliminary Task Comparison
For my preliminary task within my AS portfolio I produced a newsletter cover for my high school (Deyes High), when planning this cover I looked at previous features of previous newsletters to see any common themes being shown. From this I discovered that the colours (red, blue and black) where used the most commonly, I took this feature and applied it to my own newletter cover to stay within the conventions of this specific newsletter. For this newsletter cover I used Photoshop as it has many features which can further my creative skills in the future. I found these software differcult to use at first, however as I continued to use it, it begain easier to use. Within this magazine cover I can see some positiven features which make it look semi-profesional. The first feautre is the use of the school badge, this feature is professional as it shows that the cover is owned by deyes high. Also within this newsletter cover I discovered that the images that I used make the cover look appealing, the images show a positive outlook on deyes, this makes it more appealing as showing positive images will increas audience appeal.
However From this preliminary task, you can see that there are features which make it unprofessional. For example the plain background makes the cover look bland and unappleaing towards audience and wont attract their attention. Another feature which makes it look unprofessional is the placement of the text and images, the placement of these features doesnt look professional.
This is my final magazine magazine cover for my AS portfilio, to create this I used skills from my preliminary task and enhanced them to create this cover. As you can see this cover has features which are different from my preliminary task. For example within my preliminary task, I noticed that a white background doesnt stand out for the target audience, so within this I made sure that the background was colour appealing do that I will be noticed more. Also I took my skills for font type into consideration, I feel that the font I have used makes it look professional as the viewers can read it easily and will gather the information from it. I feel that, unlike, my preliminary task I have placed the text and image in a suitable place to make it look professional. I feel that the main feature which makes the final product better than the preliminary is the colour useage, In my preliminary used boring colours, unaware that this makes it less eye-appealing, I have learned form this mistake and made my final product colour to make it eye-appealing.
Wednesday, 6 March 2013
Napster research
Napster was founded in 1999 by John Flanning. Shawn Flanning and Sean Parker. The website was oringinally a peer-to-peer file sharing system but transformed into sharing mp3 file which caused problems within the music industry. It was special for this reason as it was one of the first websites to do this. Napster had over five million users with its first year of being released, and at the end of 2000 they had estimated around 75 million users. Overall most users (aged around 14-30) found this software very useful as it aquired them free mp3 files which could expand to more people. When Napster was at its peak it was said that 10,000 were shared every 5 seconds. Some artist found Napster's method of transferring music a positive method of advertising and promotion. The Beastie Boys used their official website as the launching pad to deliver several songs free to fans. In exchange, the Beastie Boys required downloaders to give their e-mail addresses to be used in future marketing efforts. However other artists found that Napster was 'stealing' there music and tried to shut down the system. Artists like Madonna, who attacked Napster for having songs from upcoming albums available before release, have exceeded album sale expectations. Artists had not authorized their songs to be released through Napster or another service, the potential for such a market was clear. In July 2001, Napster shut down its entire network in order to comply with the injunction In 2001, the case was partially settled. Napster agreed to pay music creators and copyright owners a $26 million settlement for past, unauthorized uses of music, as well as an advance against future licensing royalties of $10 million. In order to pay those fees, Napster attempted to convert their free service to a subscription system.
Thursday, 14 February 2013
How the internet has changed TV
The internet has changed the television industry in many ways. One way the internet has changed the television industry is through advertisment.
Advertisment has changed the television industry because it makes television programs more known to wider audiences. The process for this would be that that a television studio will contact an advertisiment agency and the agency will created a 'web advert' promoting the television program. Before the intenet was created in 1989, television programs will have been promoted through television it's self, although this is still a popular method in modern day, the use of advertising through the internet will greatly inform other countries about the program. For example the television program, house of cards, has only been produced on netflixs and through netfixs the programm can be hyperlinked from other websites. This is a strong use of advertisment because the program can only be shown on Netflixs so they will dispatch hyperlinks which link to the offical Netflixs page about house of cards. However the use of advertisment through the internet as its downfalls. One of the disadvantages of advertising through the internet is the marketting materials used, for example if a television company put an image of a television program on the internet that image can be used by anyone in the world, this may have a negative effect on the program because internet users can befoul these images which makes them less appealing.
One of the major inpacts on the television industry in the present day is televsion/film streaming websites such as Netflix's and Lovefilm. These streaming websites have majorly inpacted the television industry due to there large varity of televsions programs for a low price. These streaming websties can also be accessed through television, games consols, tablets and through labtops, this makes it more accessibly because television programs can only be shown at certain times through a television whereas on Netflixs and Lovefilm, they can be watched at anytime and anywhere if they use a tablet or laptop. I am talking here about Netflix and its newest TV series to be shown "House Of Cards", a political drama which has been produced and funded by Netflix itself to secure the exclusive rights to show the series on its streaming platform.
Advertisment has changed the television industry because it makes television programs more known to wider audiences. The process for this would be that that a television studio will contact an advertisiment agency and the agency will created a 'web advert' promoting the television program. Before the intenet was created in 1989, television programs will have been promoted through television it's self, although this is still a popular method in modern day, the use of advertising through the internet will greatly inform other countries about the program. For example the television program, house of cards, has only been produced on netflixs and through netfixs the programm can be hyperlinked from other websites. This is a strong use of advertisment because the program can only be shown on Netflixs so they will dispatch hyperlinks which link to the offical Netflixs page about house of cards. However the use of advertisment through the internet as its downfalls. One of the disadvantages of advertising through the internet is the marketting materials used, for example if a television company put an image of a television program on the internet that image can be used by anyone in the world, this may have a negative effect on the program because internet users can befoul these images which makes them less appealing.
One of the major inpacts on the television industry in the present day is televsion/film streaming websites such as Netflix's and Lovefilm. These streaming websites have majorly inpacted the television industry due to there large varity of televsions programs for a low price. These streaming websties can also be accessed through television, games consols, tablets and through labtops, this makes it more accessibly because television programs can only be shown at certain times through a television whereas on Netflixs and Lovefilm, they can be watched at anytime and anywhere if they use a tablet or laptop. I am talking here about Netflix and its newest TV series to be shown "House Of Cards", a political drama which has been produced and funded by Netflix itself to secure the exclusive rights to show the series on its streaming platform.
Wednesday, 13 February 2013
Crowdsourcing case studies
Ben & Jerry's
Ben & Jerry's is no stranger to fan feedback; some of its best-selling flavors were born from customer suggestions, but in 2010 it took the concept a step further with the Do the World a Flavor competition.
Fans were able to invent their own variety of the popular ice cream via a fun online "Creation Station." Finalists won a trip to the Dominican Republic to see a sustainable fair trade cocoa farm and the winning flavor was produced as an official Ben & Jerry's product. The specific aim of the contest was to raise awareness for fair trade ingredients, and with around 10,000 new flavor suggestions from the U.S. alone, Ben & Jerry's achieved that goal. We asked Sean Greenwood, grand poobah of public relations for Ben & Jerry's about the Do the World a Flavor competition.
Dunknin Dounuts
Dunkin Donuts has run two very successful Create Dunkin's Next Donut contests in the past, allowing fans to design their own perfect pastry product. Last summer they tried something a little different.
To promote the mixology potential of its Coolatta drinks, Dunkin' Donuts asked fans to collaborate on a playlist of summery songs that would go well with fan's favorite Coolatta flavors. The campaign netted 300,000 new Facebook fans while over 40,000 Pandora users added The ultimate Coolatta summer music mix! to their list of stations and spent nearly 14,000 hours listening to the station. We quizzed Ben Smith, interactive marketing manager for Dunkin' Donuts, about the Flavor Boogaloo project.
Vitaminwater
Coca-Cola-owned Glaceau brand vitaminwater gave its fans the vote with a flavor creator lab on its Facebook page. The goal was to come up with a brand new variety of drink. Fans could vote for their favorite flavor, play games and answer quizzes to help determine which functional benefit the beverage should offer and even have their say on the design of the label. The winning flavor named "connect" hit shop shelves in 2010, after 40,000 Facebook users had created unique label designs via the lab. Participants spent an average of approximately seven minutes engaging with the application. Matt Kahn, Senior Vice President of Marketing for vitaminwater, reveals the thinking behind their social strategy:
Ben & Jerry's is no stranger to fan feedback; some of its best-selling flavors were born from customer suggestions, but in 2010 it took the concept a step further with the Do the World a Flavor competition.
Fans were able to invent their own variety of the popular ice cream via a fun online "Creation Station." Finalists won a trip to the Dominican Republic to see a sustainable fair trade cocoa farm and the winning flavor was produced as an official Ben & Jerry's product. The specific aim of the contest was to raise awareness for fair trade ingredients, and with around 10,000 new flavor suggestions from the U.S. alone, Ben & Jerry's achieved that goal. We asked Sean Greenwood, grand poobah of public relations for Ben & Jerry's about the Do the World a Flavor competition.
Dunknin Dounuts
Dunkin Donuts has run two very successful Create Dunkin's Next Donut contests in the past, allowing fans to design their own perfect pastry product. Last summer they tried something a little different.
To promote the mixology potential of its Coolatta drinks, Dunkin' Donuts asked fans to collaborate on a playlist of summery songs that would go well with fan's favorite Coolatta flavors. The campaign netted 300,000 new Facebook fans while over 40,000 Pandora users added The ultimate Coolatta summer music mix! to their list of stations and spent nearly 14,000 hours listening to the station. We quizzed Ben Smith, interactive marketing manager for Dunkin' Donuts, about the Flavor Boogaloo project.
Vitaminwater
Coca-Cola-owned Glaceau brand vitaminwater gave its fans the vote with a flavor creator lab on its Facebook page. The goal was to come up with a brand new variety of drink. Fans could vote for their favorite flavor, play games and answer quizzes to help determine which functional benefit the beverage should offer and even have their say on the design of the label. The winning flavor named "connect" hit shop shelves in 2010, after 40,000 Facebook users had created unique label designs via the lab. Participants spent an average of approximately seven minutes engaging with the application. Matt Kahn, Senior Vice President of Marketing for vitaminwater, reveals the thinking behind their social strategy:
Crowdsourcing
Crowdsourcing is the idea when an individual needs to aquire idea from an large amount of people through the online community rather than companies.
Jeff Howe definned crowdsourcing as "Simply defined, crowdsourcing represents the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call. This can take the form of peer-production (when the job is performed collaboratively), but is also often undertaken by sole individuals. The crucial prerequisite is the use of the open call format and the large network of potential laborers ". Jeff Howe refers to the social communities as the building block to crowd sourcing, as he says that it proves that people can self organize in spite of the fact that this once required a manager.
Crowds from on the internet due to issues and discussions within the world e.g. football, music etc. These topics can be discussed in day-to-day life. However the advantage to intenet site hosting these dicussions is that more people can access it easily. I am currenly not part of a crowd sourcing group.
Three positive effects of crowdsourcing are:
-It can be a cheaper method because you wont be going to companies to gather ideas
- It can be a great marketing method because you can directly interact with your target audience
- You can find some good and realiable informaiton
A negative effect is that the informaiton you aquire might not be realiable.
Jeff Howe definned crowdsourcing as "Simply defined, crowdsourcing represents the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call. This can take the form of peer-production (when the job is performed collaboratively), but is also often undertaken by sole individuals. The crucial prerequisite is the use of the open call format and the large network of potential laborers ". Jeff Howe refers to the social communities as the building block to crowd sourcing, as he says that it proves that people can self organize in spite of the fact that this once required a manager.
Crowds from on the internet due to issues and discussions within the world e.g. football, music etc. These topics can be discussed in day-to-day life. However the advantage to intenet site hosting these dicussions is that more people can access it easily. I am currenly not part of a crowd sourcing group.
Three positive effects of crowdsourcing are:
-It can be a cheaper method because you wont be going to companies to gather ideas
- It can be a great marketing method because you can directly interact with your target audience
- You can find some good and realiable informaiton
A negative effect is that the informaiton you aquire might not be realiable.
Thursday, 7 February 2013
Critisims against web 2.0
Tim Berners (web founder) believes that there is no difference between web 1.0 and web 2.0, he believes this because he has pointed out features which are meant to be different but he thinks are still the same.
One of the surpossible differences between web 1.0 and web 2.0 is while web 1.0 is about connecting to computers wheras web 2.0 is about connecting to people. However Berners disagrees with this view as he believes that Web 1.0 was all about connecting people. It was an interactive space, and I think Web 2.0 is of course a piece of jargon, nobody even knows what it means. If Web 2.0 for you is blogs and wikis, then that is people to people. But that was what the Web was supposed to be all along. And in fact, you know, this 'Web 2.0,' it means using the standards which have been produced by all these people working on Web 1.0.
Berners also faults the term "web 2.0" as he still believes that there is no difference so there should be no change in term. He also thinks that there is no change in websites, he said that there is no change in significant change in websites in this ages then websites before it.
One of the surpossible differences between web 1.0 and web 2.0 is while web 1.0 is about connecting to computers wheras web 2.0 is about connecting to people. However Berners disagrees with this view as he believes that Web 1.0 was all about connecting people. It was an interactive space, and I think Web 2.0 is of course a piece of jargon, nobody even knows what it means. If Web 2.0 for you is blogs and wikis, then that is people to people. But that was what the Web was supposed to be all along. And in fact, you know, this 'Web 2.0,' it means using the standards which have been produced by all these people working on Web 1.0.
Berners also faults the term "web 2.0" as he still believes that there is no difference so there should be no change in term. He also thinks that there is no change in websites, he said that there is no change in significant change in websites in this ages then websites before it.
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